Mobile analytics offers real business value and competitively ensures successful targeting by businesses wishing to promote their own services. Increasing and improving customer satisfaction, mobile analytics can turn companies into information brokers engaged in powerful partnerships with advertisers, content publishers and Web 2.0 companies who will pay a premium to reach specific audiences to create new revenue streams, key to monetising the mobile internet.
The more you can understand consumer behaviour the more you will be able to determine, and then provide services that are not only relevant, but ones that the consumer is willing to pay for.