The shift to mobile cloud computing is best illustrated by the rush of widget ecosystems which use web technologies to facilitate application development and lower overall costs, enabling businesses to tap into the wealth of the internet and address customers with contextual applications that are more relevant.
The trend towards the adoption of the web as a development environment is likely to intensify thanks to both the emergence of mobile cloud computing and the low latency of the next-generation access networks.
With increased reliance on end users, the web and cloud applications new business models and revenue streams will emerge from multiple sources that include advertising, network charges to third-party service providers and the creation of premium services for the enterprise market.